Sunday, December 12, 2010
The Motivation Factor
Either way, the carrot and stick refers to achieving the goal with one of them - the reward or the threat.
There are those who look at it philosophically too. How with every step one took towards the carrot, the carrot moves forward too! To say, that with each step, the destination moves ahead and so on…
The stick remains the same. As punishment. The carrot could be a motivation, a reward, a bribe, a perk… and it starts early in life. Even though Dr Spock was very critical about using a reward in enforcing discipline, at some point in time, every parent would have tried the reward approach. You do this, I will give you that…. And tried to pass it off as motivation rather than a bribe.
As, I said the whole thing started when I read this article – For a Thin Employee, a Fat Bonus. It appears there are only two things that keep the human race going. One is getting rich and the other, the obsession with getting thin. And employers are aware that healthy employees can mean only good things for the organisation. They tried providing a healthy environment. A good gym. Flexible work hours to get you to use the gym and so on. I guess it did not always work. You can take the horse to the water....
A survey found that it is more likely that an employee will join lifestyle management programs when offered some incentive. And soon the incentive programme evolved.
GE offers employees money to quit smoking.
IBM employees who participate in wellness programs get cash rebates.
And so, corporates gained more productive employees and lower health care costs..
It’s not just these big companies. Some countries include this approach in their health programmes.
Countries like Mexico, Nicaragua, Jamaica offer incentives for parents bringing their children for vaccinations.
In Scotland, cash for groceries is offered to those who quit smoking
In Tanzania, a World Bank sponsored programme pays young men and women $45 for every negative test for a sexually transmitted disease
Women belonging to low income group in Minnesota receive a $10 benefit for undergoing a mammogram
A non profit organisation in the US pays teenagers to not get pregnant and to attend school. The money is kept aside for college enrolment.
Well? Some argue that incentives should not be used to induce people to move to a healthy lifestyle. Others feel, this at least gets them started. Some may not feel the benefits of a health programme immediately and may need some motivation to start off.
And all for a healthy cause, it couldn’t be better! And whoever dangles that carrot in front of the stick, would not do it if they did not stand to benefit. Right? And what about those who do not have these generous employers. I guess one can indulge in some self motivation. Nothing can be more self -rewarding.
Cartoon source - http://www.ffitz.com