It is not just the fine print I am having a problem with. The big and the bold, is what I am unable to comprehend.
We have a Tata Sky connection. Remember the milkman ad with Aamir Khan? Where he says the cow does not know the consumer has gone on a vacation. So you pay for the milk even on the days you are not in town. And then of course, the ad ends with the promise that Tata Sky gives you a subscription holiday . You pay only for the days you use.
The ad was telecast so many times. It stuck in my mind and when I was indeed going on a vacation, I called up customer service. The guy listened patiently and asked me the days I would be away. He repeated the dates for me. He had got it right. I wanted to be extra sure. I asked him to reconfirm the dates the connection would be temporarily disconnected. He tells me the dates. ‘But that is only 10 days, and I am going for three weeks’!. He gave me an explanation. I really did not understand. Neither did I have the time.
Oh well, I should have known, I must have been too busy watching Aamir Khan. I must have missed something. I just let it pass. Till yesterday. While I was back talking to customer service again.
I had received an alert. The annoying yellow envelope that pops up on the TV screen. Subscription due. But it also said – Receive a Rs 15/- bonus when you recharge on time. Anyway, I thought why leave it to the last day, I might just forget, and so I got online and recharged the account. And immediately receive an SMS. Account recharged. NO BONUS.
The Rs 15/- was hardly an issue. But the caps stating NO BONUS, was rankling.
It was night, and so I shot off a mail. The call came early the next day. Ma’am – you renewed last month on the 28th of June at 9.25 pm. This month you renewed again on the 28th at 8.50 pm. So I said, ‘Yes, 3 days before the due date! Why no Bonus?
It appears that the Bonus is applicable only once in 30 days and I had recharged half hour too early!!
That was just too much for me to digest. I must have sounded exasperated. The girl on the line asked me to hold on so that she could speak to her superior. She came back and said that the bonus would be credited to the account.
My daughter, to whom I narrated the story, said Good Show, Ma! After all she has never ever seen me bargaining at the market. I always end up paying more than the others, and here I was leaving no stone unturned to get that silly Bonus!
I reckon if big companies with celebrity endorsements want me to part with my money, they will have to work a little harder. After all *Conditions Apply.

